VOLTA MEDIA PRESENTS
The Brave New World of Climate Consciousness
How To Market to an Engaged and Growing Segment Through Technology and Innovation
DOWNLOAD REPORTIn this 2nd annual Climate Conscious Consumer survey, Volta finds that sustainability has further penetrated the mainstream. The group of Climate Conscious Consumers is up by 15% and now includes a majority of consumers, and electric vehicle (EV) registrations have increased by 42% in 2021 over 2022.
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Climate Conscious Consumers continue to be on the rise — growing nearly 15% since our last study in 2021.
55%
2022
US
population
population
48%
2021
And they're not just on the coasts.
56%
2022
South
58%
2022
Northeast
53%
2022
Midwest
58%
2022
West
49%
2021
49%
2021
44%
2021
58%
2021
Regardless of a state’s political leaning, growth is happening everywhere—especially in urban areas.
+13%
Urban
+6%
Suburban/
rural
rural
Blue state
Blue state distinction based on 2020 Presidential Election Results
+10%
Urban
+6%
Suburban/
rural
rural
Red state
Red state distinction based on 2020 Presidential Election Results
And what about behavior?
They prefer ads that are relevant— and are more willing to share their information, compared to last year.
Prefer ads that are relevant to their needs
63%
57%
2021
2022
Notice engaging ads and content
54%
51%
2021
2022
Share information
with brands
with brands
46%
42%
2021
2022
Used a promotion
from an outdoor sign
from an outdoor sign
14%
12%
2021
2022
Use loyalty cards when paying
46%
43%
2021
2022
Purchased something
after seeing an ad for it
after seeing an ad for it
49%
38%
2021
2022
Climate Conscious Consumers continue to lead in engaging with brands using new technology and innovation.
Subscribe to a streaming TV service
71%
Use
QR codes
QR codes
31%
Play
video games
video games
48%
2022
2021
2022
2021
58%
28%
42%
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For directional purposes only. Actual campaign results may vary.
Estimates calculated using the EPA official calculator and data from Volta charging stations.
for an extensive look into the preferences and behaviors of Climate Concious Consumers.
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